Coca-Cola has a history almost as colorful as the drink itself. The Coca-Cola Company’s headquarters are located in Atlanta, Georgia, where the beverage was first concocted in 1886. Since it’s invention by Dr. John S. Pemberton Coca Cola started it’s way to the top, blessed with some of the most visionary and inspired promoters, marketers and advertisers in advertising history.
After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the world’s most famous brand is going back to basics. Coca-Cola has been communicating about its product, what’s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.
"Nothing artificial. Never had been, never will be" 2008
Classic Commercial for Coca-Cola (1953)
A 1950’s Commercial for Coca-Cola (1954)
1950’s Kid with the Coca Cola Bottle Cap Hat Commercial
A series of Australian Coca-Cola commercials from the 1950’s, featuring the slogan tune “Refresh Yourself, Enjoy Yourself.”
http://www.youtube.com/watch?v=BuBtfdROWug
Coca-Cola largest building illumination
After 125 years in business, the future looks bright for Coca-Cola, which is celebrating its birthday with what it says is the largest building illumination ever—lighting up its headquarters tower in Atlanta with nearly 1 million lumens of light every Thursday, Friday and Saturday evening in May.
The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.
Coca-Cola "Summer as it should be"
Coca-Cola "Summer as it should be" #2
Coca-Cola "Summer as it should be" #3
Marathon bicyclists were the first athletes to endorse Coca-Cola. World champion and Georgia-native Bobby Walthour appeared in a 1909 newspaper ad.
Bobby Walthour newspaper ad 1909
“When I first went into a six-day race I took a jug of Coca-Cola to New York with me and drank it all the time I was there. I won the championship and came out of that great contest ten pounds heavier than I went in. After that experience I have never been without Coca-Cola, because it keeps me fresh, but does not stimulate and then leave me all broken up.”
Coca-Cola Brrr 2009
Coca-Cola Aaahhh 2009
Coca-Cola Burp 2009
The print ad titled Valentines was done by Mccann Erickson Philippines advertising agency.
Coca-Cola Valentines 2005
Coca-Cola was one of the three official beverage sponsors with a Getraenkedienst (beverage service) at the 1936 Olympics in Berlin. Athletic competition was a Nazi ideal and the Coca-Cola GmbH cashed in heavily on this infatuation by becoming one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bycicle Championships) and the Soccer Cup.
Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936
Coca-Cola ad Third Reich 1935
Coca-Cola ad Third Reich 1936
How Boeing company advertised space exploration and defense programs in the early 1960s
How well known brands advertised during World War II [15 pics]
Coca-Cola ads in Nazi Germany
Coca-Cola “Feel The Curves”
Coca-Cola WWII American airplane posters