Coca-Cola advertising clock Circa 1893
Coca-Cola advertising clock Circa 1893
Coca-Cola began advertising its products on clocks in 1893, when such novelty advertisements were increasingly common.
Coke would distribute branded clocks to sellers who bought and sold at least 100 gallons of Coca-Cola syrup per year. The first Coca-Cola clocks were made by the Baird Clock Company of Plattsburgh, New York, and had big, round faces with Roman numerals.
At $2.75 each, clocks were relatively expensive to produce, but Coca-Cola made the investment knowing that, because of their usefulness, advertising clocks would stay on display in a store long after posters or other items had been discarded.
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