Coca-Cola around the world, World War II
Wartime Ad Campaigns
“There’s a friendly phrase that speaks the allied language. It’s Have a “Coke.” Friendliness enters the picture when ice-cold Coca-Cola appears. Over tinkling glasses of ice-cold “Coke,” minds meet and hearts are closer together. It’s a happy custom that’s spreading ’round the globe.”
By 1944, Coca-Cola became known as “The Global High Sign.” This ad campaign showed men in uniform together enjoying Coca-Colas. The advertisements reinterpreted friendship and community.
American soldier in Alaska, Coca-Cola ad 1943
American soldiers in China, Coca-Cola ad 1943
American soldier in Iceland, Coca-Cola ad 1943
American soldiers in Panama, Coca-Cola ad 1943
American soldiers in New Zealand, Coca-Cola ad 1943
American soldiers at Post Exchange, Coca-Cola ad 1944
American soldiers in England with Royal Air Force flyers, Coca-Cola ad 1944
American soldiers in Newfoundland, Coca-Cola ad 1944
Russian and British pilots, Coca-Cola ad 1944
American soldiers in Admiralty Isles, Coca-Cola ad 1945
American soldiers in Belgium Coca-Cola ad 1945
American soldiers in Italy, Coca-Cola ad 1945
American soldiers in France, Coca-Cola ad 1945
Somewhere in Pacific area, Coca-Cola ad 1945
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Do you know anything about how the original artwork was made for these ads? Would these have been oil paintings?