Coca Cola going back to basics


June 16th, 2011   |   No Comments   |   2000 – present

After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the world’s most famous brand is going back to basics. Coca-Cola has been communicating about its product, what’s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.

"Nothing artificial. Never had been, never will be" 2008

"Nothing artificial. Never had been, never will be" 2008



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