Marathon bicyclists were the first athletes to endorse Coca-Cola
Marathon bicyclists were the first athletes to endorse Coca-Cola. World champion and Georgia-native Bobby Walthour appeared in a 1909 newspaper ad.
Bobby Walthour newspaper ad 1909
“When I first went into a six-day race I took a jug of Coca-Cola to New York with me and drank it all the time I was there. I won the championship and came out of that great contest ten pounds heavier than I went in. After that experience I have never been without Coca-Cola, because it keeps me fresh, but does not stimulate and then leave me all broken up.”
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