Pepsi-Cola cartoons from 1940s
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Drink Pepsi cold – the colder the better. Pepsi-Cola’s taste was created for the cold. That special Pepsi taste comes alive in the cold. Drenching quenching taste that never gives out before your thirst gives in. Pepsi pours it on!
Coca-Cola was one of the three official beverage sponsors with a Getraenkedienst (beverage service) at the 1936 Olympics in Berlin. Athletic competition was a Nazi ideal and the Coca-Cola GmbH cashed in heavily on this infatuation by becoming one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bycicle Championships) and the Soccer Cup.
The early Pepsi:Cola Co experimented with various campaigns to promote Pepsi. These free drink coupons was one of such promotion, used from 1905-1915, and were redeemable at any soda fountain that sold Pepsi:Cola.
Since Coca-Cola was already the soft drink of the American military during World War II, Pepsi was trying to get them to change their minds by appealing to the other popular habit of the armed services… smoking.