“Share A Coke” campaign puts names on Coca-Cola bottles and cans
Coca-Cola is replacing its branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it.
Share a Coke, 2011
The names were put on Coca-Cola bottles so consumers can have fun finding their friends and family members names and then enjoy sharing a Coke together. The campaign also includes three TV commercials featuring the names of Matt, Luke and Kate. Here’s the ad for Kate:
http://www.youtube.com/watch?v=4jZJjxAU_NY
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Well done Ogilvy, Sydney!
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