Coca-Cola “You Don’t Have To” Campaign

You don't have to be smooth 2007

You don't have to have a label 2007

You don't have to read the fine print 2007

Movies just aren’t the same without an ice cold Coke

Movies just aren't the same without an ice cold Coke

Coca-Cola for export

This delicious and refreshing beverage-pure and sparkling, ready to drink – is now prepared especially for export. In standard split bottles, handsomely labeled and decorated, packed in substantial case.

Coca-Cola for export in bottles! 1920s

Coca-Cola 58 million bottles a day

This is a cardboard poster, comparing the height that would have the 58 million bottles sold per day with eiffel tower, empire state building, mt. everest, jet, air balloon and with martin viking rocket.

Coca-Cola 58 million a day 1957

Coca-Cola polar bear

In 1993, the Coca-Cola Polar Bear had its debut. The ad campaign was a major success. The Coca-Cola Company made a dramatic shift in its advertising by introducing the “Always Coca-Cola” campaign.

Coca-Cola polar bear "Always cool" 1993

Coca-Cola polar bears "Northern lights" 1993

Coca-Cola polar bear "Ummm... Ahhh... Delicious!" 1993

Coca-Cola “Feel The Curves”

The item pictured below is a Coca-Cola advertising poster released in South Australia and recalled after the company discovered the artist had hidden some rather obvious sexual imagery in one of the ice cubes surrounding the bottle of Coke.

A $200,000 campaign was created to promote the reintroduction of Coke’s original contoured bottle shape. It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape.

Coca-Cola poster "Feel The Curves!!" 1995

Coca-Cola "Feel The Curves" slide push 1995

Coca-Cola "Feel The Curves" another poster 1995

Large Coca-Cola painting by Andy Warhol

An image of a single Coca-Cola bottle that Andy Warhol painted in 1962

An icon of Pop Art, Large Coca-Cola is the last of four paintings of individual Coca-Cola bottles executed by Warhol in 1961 and 1962, and the largest of the group.
“Large Coca-Cola is a perfect example of the artist’s homage to advertising, highlighting the relationship between big business and the public through an enlarged icon of consumerism.”

Andy Warhol’s Large Coca-Cola will be auctioned in New York on 9 November 2010. The current estimate for the painting is about $25 million.

Coca-Cola syrup container

Coca-Cola syrup container from 1906, it was a few years after cocaine was removed from the formula, which was around 1903.

Coca-Cola syrup container 1906

Coca-Cola advertisement via birdseed

In the late 1960’s, Coca Cola spread out a huge amount of birdseed in St. Mark’s Square in the shape of their logo. It was immediately covered/consumed by 100’s of pigeons who clearly spelled out the Coca Cola logo, the aerial publicity photo was taken and it remains a very famous/infamous piece of advertising today.

Coca-Cola St Marc's square in Venice 1960s

Coca-Cola – the profit line

The profit line 1959

It’s the bottler of Los Angeles announcement in the newspaper with a wholesale price list.
Bar-b and Bubble-up brands also belongs to Coca-Cola.