The great outdoor life goes even greater with ice-cold Coca-Cola, 1968

And now, fans, here's that same refreshment on the instant-replay..., 1968

For that top-of-the-world feeling, 1968

It's the real thing, Coke #1 1969

It's the real thing, Coke #2 1969

It's the real thing, Coke #1 1970

Parents furious over son's decision to apply for Heineken taste-tester position, 2003

Man's man admits to being fond of long walks on beach with Heineken, 2003

Amnesia patient drinks Heineken, but can't remembet why, 2003

Heineken drops rapper from world tour for using phrase "Bling, bling" too much, 2003

Chat with Ad Agency, 1993

If we were just any beer, we'd probably need a pretty picture, 1993

Enough said, 1994

Just being the best is enough, 1994

Heineken Draught Keg: CDs, 2008

Heineken Draught Keg: Pizzas, 2008

Coca-Cola mini cans "Enjoy a mini moment", 2009

Coca-Cola mini cans "Enjoy a mini moment", 2009

They have a talent for friendship, 1960

They like being on the go, 1960

They move in pleasant company, 1960

"Too hot? Cool off!" with two couples at a swimming pool 1951

So full of life... so full of fun... 1951

Fun's a cookin with plenty of Pepsi! 1950s

In tune with modern taste 1953

Fashion is for the slender 1953

Pepsi-Cola refreshes without filling 1953

You Got the Right One, Baby, Uh Huh 1991