Close cover before striking match

Coca-Cola matchbook 1931

Pepsi Cola matchbook covers WWII

Since Coca-Cola was already the soft drink of the American military during World War II, Pepsi was trying to get them to change their minds by appealing to the other popular habit of the armed services… smoking.

Old Pepsi Cola military insignia matchbook cover WWII

WWII vintage Pepsi Cola matchbook covers