Olimpic games | Adbranch

Coca-Cola ads in Nazi Germany

February 25th, 2011 | 6 Comments | 1930 – 1950

Coca-Cola was one of the three official beverage sponsors with a Getraenkedienst (beverage service) at the 1936 Olympics in Berlin. Athletic competition was a Nazi ideal and the Coca-Cola GmbH cashed in heavily on this infatuation by becoming one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bycicle Championships) and the Soccer Cup.

Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936

Coca-Cola ad Third Reich 1935

Coca-Cola ad Third Reich 1936

Tags: Olimpic games, sport, swastika, world war II

Coca-Cola – the longest continuous corporate partner of the Olympic Games

June 17th, 2010 | No Comments | 1900 – 1930

Robert Woodruff would spend 60 years as Coca-Cola’s leader introducing it to the rest of the world. Woodruff captured foreign markets with brilliant and creative campaigns, in one instance sending Coca-Cola with the U.S. team to the 1928 Amsterdam Olympics and in another, emblazoning the company logo on racing dog sleds in Canada. He even plastered Coca-Cola banners over the walls of Spanish bull fighting arenas.