Advertising from: 1950 – 1980

Things would have gone better with Coke

In 1969, The Coca-Cola Company began a very tongue in cheek advertising campaign. This campaign featured some of histories cast of characters that experienced a bad day or two.

Coca-Cola Julius Caesar 1969

Coca-Cola Marie Antoinette 1969

Coca-Cola Henry VIII

2 shapes known the world over

In 1962 VW used a world wide ad at Reader’s Digest joining the two shapes known around the world. It is one example of other products using Coca-Cola in their ads.

1962 VW Volkswagen Beetle & Coca-Cola

Coca-Cola magazine ads from 1960s

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Seafood Barbecue along with King Size Coke 1960

Serve these "Snappy Center" Tidbits and King Size Coke 1960

Bowl with Coke 1960

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Coca-Cola magazine ads from 1950s

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Your host of the airwaves 1950

Coca-Cola host of the highways 1950

At fountains everywhere ice-cold Coca-Cola awaits 1950

Coca-Cola 58 million bottles a day

This is a cardboard poster, comparing the height that would have the 58 million bottles sold per day with eiffel tower, empire state building, mt. everest, jet, air balloon and with martin viking rocket.

Coca-Cola 58 million a day 1957

Andy Warhol’s Coca-Cola paintings

“Everybody owns a piece of Coke. What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Andy Warhol made art available to the everyday man and everybody understood it. Coca-Cola paintings represented democratic equality.

Coca-Cola 3 bottles by Andy Warhol 1962

Coca-Cola 5 bottles by Andy Warhol 1962

Coca-Cola green bottles by Andy Warhol 1962

Andy Warhol painting titled “Large Coca Cola” sold for $35.3 million

9 November 2010
An Andy Warhol painting titled “Large Coca Cola” put the fizz into Sotheby’s New York contemporary art auction when it beat expectations and sold for $35.3 million.

The black and white Warhol, originally estimated to go for $20 million to $25 million.

Large Coca Cola at the Sotheby's art auction

Halloween Coca-Cola posters

Coca-Cola Halloween poster 1944

Halloween "Trick or Treat" poster from 1954

Coca-Cola Halloween poster from 1964

Large Coca-Cola painting by Andy Warhol

An image of a single Coca-Cola bottle that Andy Warhol painted in 1962

An icon of Pop Art, Large Coca-Cola is the last of four paintings of individual Coca-Cola bottles executed by Warhol in 1961 and 1962, and the largest of the group.
“Large Coca-Cola is a perfect example of the artist’s homage to advertising, highlighting the relationship between big business and the public through an enlarged icon of consumerism.”

Andy Warhol’s Large Coca-Cola will be auctioned in New York on 9 November 2010. The current estimate for the painting is about $25 million.

Coca-Cola advertisement via birdseed

In the late 1960’s, Coca Cola spread out a huge amount of birdseed in St. Mark’s Square in the shape of their logo. It was immediately covered/consumed by 100’s of pigeons who clearly spelled out the Coca Cola logo, the aerial publicity photo was taken and it remains a very famous/infamous piece of advertising today.

Coca-Cola St Marc's square in Venice 1960s