Coca-Cola – “Plant Billboard”
The 60 x 60 foot living billboard is made of thousands of Fukien tea plants, which is known to absorb air pollutants. The plants are spread across the billboard surrounding the iconic curvy shape of a silver Coke bottle.
This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.
Moreover this billboard makes use of recyclable materials. A total of 3,600 pots were used in the billboard, recycling old bottles of various Coca-Cola products.
Pepsi “You mess things up when you nap”
Pepsi MAX advertising campaign: “You mess things up when you nap” was done by BBDO Moscow advertising agency.
Summer Time is Pepsi Time
PepsiCo is out with another ad tweaking the competition.
A new campaign, “Summer Time Is Pepsi Time,” for the flagship Pepsi brand, takes a swipe at rival Coke with a little help from Santa Claus. It’s the third effort from the company in the past year to attack a Coca-Cola brand.
http://www.youtube.com/watch?v=J8jmSdO20_s
Coca Cola going back to basics
After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the world’s most famous brand is going back to basics. Coca-Cola has been communicating about its product, what’s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.